White Paper #1

Build your treatment menu effectively

ISABELLE CHARRIER

Founder & Managing Editor of Sense of  Wellness

I have been working in the beauty and well-being sector for more than 15 years and when I go to a Spa or beauty salon, it’s obviously to look at the treatment menu. While many things have changed for the best in our sector, it has to be said that that is far from being the case for treatment menus.

Firstly an overwhelming offer where the customer does not know what to choose, not to mention the poor beauticians who are turning into computers trying to remember all the brand protocols, which often has an impact on treatment quality … Indeed, they are only human!

Followed by dreamy names with little explanation, where your customer will not dare ask you for fear of appearing ignorant in beauty and  wellness – and what can you say about presentations that look like a pizza menu on poor quality paper with rough illustrations made by a trainee or a website with a standardized layout.

Among all your sales aids, your treatment menu is one of the most important and strategic to the success of your Spa. It should be attractive, cost-effective, in line with the needs of the customer you are targeting and differentiating from the competition. This is the first thing your client sees and it is from this document that they will get an idea of your expertise and your values.

Thus a strategic choice for success is to choose your partner brand(s) carefully, which, beyond the quality of their protocols and products, should also have the wherewithal to help you in the success of your Spa and the knowledge to advise you on your offer and its financial viability. Here’s an overview in 3 STEPS to build your treatment menu effectively!

SUMMARY

01

MY TARGET

Start with a good benchmark

TODAY'S SPA CLIENT
  • Unpredictable, demanding and knowledgeable!
  • Hence the importance of market research
  • What is the profile of a Spa Client?
  • What types of establishment do Spa clients go to for their treatments?
  • What is the frequency of consumption?
OPEN YOUR EYES, THE COMPETITION IS OUT THERE!
  • Do not confuse your desires and your tastes with those of your customers.
  • Identify what’s best and involve the partner brand from the inception of your project.

02

MY OFFER

Select the appropriate treatments

CHOOSE THE BEST TREATMENTS FOR YOUR SPA
  • Target and position your treatment offer
  • Update your menu regularly
ENSURE OPTIMUM PERFORMANCE OF THESE TREATMENTS
  • Control your treatment costs
  • Optimize resales
  • Offer quality training to your teams

03

MY MENU

Ensure you live up to your treatment menu

ON THE FORM
  • NO COMPROMISES, BE EXCELLENT
  • Attractive and qualitative
  • Readable and practical
  • How many should you have printed?
ON THE CONTENT
  • TAKE TIME IN CHOOSING YOUR PARTNER
  • BRANDS VERY CAREFULLY

OUR PARTNERSHIP

Our promise: to work together with you to develop your business

  • 1 Practical and effective manual treatment protocols
  • 2 Innovative and highly attractive products
  • 3 Premium merchandising and digital communication tools
  • 4 An attentive and dynamic, people-friendly team

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