I have been working in the beauty and well-being sector for more than 15 years and when I go to a Spa or beauty salon, it’s obviously to look at the treatment menu. While many things have changed for the best in our sector, it has to be said that that is far from being the case for treatment menus.
Firstly an overwhelming offer where the customer does not know what to choose, not to mention the poor beauticians who are turning into computers trying to remember all the brand protocols, which often has an impact on treatment quality … Indeed, they are only human!
Followed by dreamy names with little explanation, where your customer will not dare ask you for fear of appearing ignorant in beauty and wellness – and what can you say about presentations that look like a pizza menu on poor quality paper with rough illustrations made by a trainee or a website with a standardized layout.
Among all your sales aids, your treatment menu is one of the most important and strategic to the success of your Spa. It should be attractive, cost-effective, in line with the needs of the customer you are targeting and differentiating from the competition. This is the first thing your client sees and it is from this document that they will get an idea of your expertise and your values.
Thus a strategic choice for success is to choose your partner brand(s) carefully, which, beyond the quality of their protocols and products, should also have the wherewithal to help you in the success of your Spa and the knowledge to advise you on your offer and its financial viability. Here’s an overview in 3 STEPS to build your treatment menu effectively!
